Social Media has undoubtedly changed the way we communicate. Businesses are no longer in control, in fact control has no meaning today; if they fail to acknowledge the fact ‘power to the people’ and practice the most unethical theory “emotional intelligence” to manipulate hearts and mind of people and governments, they are then unprofessionally open the gates of their exit strategy. It is better late than never, have strategy for your Social Media Communications as it will pay dividends.
If you don’t have a strategy in place yet, do make sure to base it on HTC:
- Honesty
- Transparency
- Commitment
Or if you have one in place but not based on HTC, then you may wish to consider your strategy, if you consider growing your business and be successful; this is what Wise Marketing refer as appropriate Brand Social Positioning (BSP).
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