Creativity in business and marketing doesn’t require much financial investments if we are prepared to challenge our comfort zone. Of course there are certain circumstances in which without investment innovations won’t happen. But when it comes to marketing and advertising, communicating a message with a group of people, creativity can be simply born as a result of innovative thinking based on the needs and interests of the group targeted.
If we look around us, most engaging and creative marketing campaigns are those which have something in common with people’s interests and their everyday life. People are more and more using emerging channels such as mobile apps and tablets to communicate with one another as well as keeping up to date about news and reading e-books and even announcements by brands about new products and marketing messages.
Google started revamping the look and feel of almost every product they own, Gmail, Search, Google Analytics and even YouTube; just to make everything even more user friendly and engaging; while still keeping everything simple.
Simplicity is the key to success; and there are more and more companies applying the rules of simplicity to their creative thinking and innovations. As mobile apps deems as one of the most popular technologies in Europe, brands try to create creative apps for engagement and interactive purposes with their target audience. So far one of the best examples for creativity with the least spend among European businesses is Fiat Spain mobile marketing campaign.
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