In Social Media and digital communications in general, brands as well as individuals need to be:
So now if you think of any other Cs please feel free to leave a comment; all of them will published – apart from the ones with not very good meanings 
Or perhaps would like to introduce your very own collection from A – Z; that would be good to have them published too – as sharing means caring! 
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I think the most apparent thing about social media is the fact that most of us are more eager to connect online that we would perhaps be offline, the main reason being that social media makes it easier to do so. Our cultural barriers, be it social or corporate are put aside/lowered to facilitate this great social connection. My words: culturally connected, cross-cultural.